The Wallet Intelligence Infrastructure Built for Brands.
Affina unifies card-linking, transaction data, and merchant-funded revenue into a single embedded platform, giving brands their first true view of the customer wallet and the infrastructure to monetize it.
Built for Brands. Backed by Real Spend Data.
Every linked card unlocks intelligence and revenue your brand has never had access to before.
4.3x Increase in Average Spend Per Customer
Affina users generate significantly more long-term value.
3x Average Orders Made Per Year
Customers spend more — and more often.
29% Increase Average Spend Per Year
Higher frequency of purchase drives incremental revenue.
77% daily engagement rate.
Your customers comes back day after day.
96% monthly engagement.
Nearly all active users engage with the program each month.
65% repeat redemption rate.
Users who redeem once, redeem again.
How Our Technology Works
Affina isn't just another loyalty program—it's a complete engagement ecosystem designed to maximize value for both brands and customers.
Card-Linking, Embedded in Your App
Customers link any credit or debit card once inside your app. Every future purchase - in-store or online at 250,000+ merchants - is instantly tracked, rewarded, and converted into wallet intelligence.
Wallet AI
Convert real spend data into precision campaigns. Target competitor customers, surface churn risks, identify your highest-value segments - all from verified transaction behavior.
Transaction Intelligence
Every linked card unlocks up to 24 months of historical spend data. For the first time, brands can see where customers shop outside their walls - competitive spend, category behavior, and full wallet share.
Built to Power Wallet Intelligence
Affina combines card-linking, transaction data, and merchant-funded offers into one embedded platform - giving brands the infrastructure banks have used for decades.
Year-Round Engagement
Keep customers active between purchases through gamified challenges, spend-based streaks, and card-linked earning - driving daily engagement beyond your app.
Real-Time Transaction Tracking
Every in-store and online purchase at 250,000+ merchants is instantly captured and rewarded.
Merchant-Funded Offers
Unlock 250,000+ merchant-funded offers across dining, retail, travel, and more. Merchants pay for the rewards, your brand earns a revenue share on every transaction.
Wallet AI
Convert spend data into targeted campaigns. Win back competitor customers, identify churn risks, and activate your highest-value segments.
Seamless Integrations
Deploys via white-labeled SDK directly into your existing app or website. Fully managed by Affina.
Merchant Activation Network
Merchants pay to reach high-intent audiences across Affina's connected brand ecosystem — creating a new activation channel and incremental revenue for every client.
Trusted by
What people are saying
Member feedback is overwhelmingly positive. After poor rewards experiences, we chose CrowdPlay for true engagement over traditional rewards. Their experts run it efficiently, cutting costs while maximizing engagement.
Zack Robinson
VP, Ticket Sales & Service, NJ Devils
The Rethink Loyalty platform is a game changer in loyalty. Delivering third-party funded loyalty and revenue share on all transactions, increasing customer engagement and spending.
Jon Gerardi
Partner Solutions, Fanatics
