Transforming Loyalty Into Your Greatest Asset.
We design and operate customized loyalty solutions that enable organizations to engage, reward, and monetize their audiences with greater effectiveness and impact.
Built for Loyalty. Backed by Results.
Affina delivers real impact for brands across industries.
4.3x Increase in Average Spend Per Customer
Affina users generate significantly more long-term value.
3x Average Orders Made Per Year
Customers spend more — and more often.
29% Increase Average Spend Per Year
Higher frequency of purchase drives incremental revenue.
77% daily engagement rate.
Your customers comes back day after day.
96% monthly engagement.
Nearly all active users engage with the program each month.
65% repeat redemption rate.
Users who redeem once, redeem again.
Why We Win
Affina isn't just another loyalty program—it's a complete engagement ecosystem designed to maximize value for both brands and customers.
Built for Your Brand, Not Off-the-Shelf
Affina transforms traditional loyalty into a revenue engine — combining merchant-funded rewards, partner activations, and card-linked offers to drive real, measurable ROI for every engagement.
Personalized at Scale
We don't just reward transactions — we create moments. Gamification, personalized challenges, and surprise-and-delight experiences keep fans and customers coming back for more.
Loyalty That Goes Beyond Transactions
From check-ins to redemptions, every interaction feeds our data engine — enabling smarter targeting, better segmentation, and continuous optimization across the entire customer lifecycle.
Driving Loyalty From Action to Impact
Affina starts with real engagement — and turns it into measurable revenue and retention.
Customer Engagement
Connect directly with your customers through personalized experiences that drive loyalty and retention.
Enhanced Experiences
Create memorable interactions that go beyond transactions to build lasting relationships.
Revenue Growth
Generate measurable results with data-driven strategies that increase customer lifetime value.
Built to Power Modern Loyalty
Affina combines engagement mechanics, reward delivery, partner funding, and deep intelligence — all integrated into one flexible platform.
365-Day Engagement
Keep customers engaged beyond purchases with year-round interactions, gamification, and community-driven rewards.
Real-Time Rewards
Deliver real-time incentives based on customer actions—both in-store and online.
Partner-Funded Loyalty
Unlock 80,000+ merchant-funded offers, providing customers with valuable rewards at no additional cost to your business.
AI-Powered Insights
Leverage AI-driven analytics to track engagement, optimize offers, and personalize experiences in real time.
Seamless Integrations
Flexible deployment via APIs, SDKs, or fully standalone.
Revenue-Driving Sponsorships
Unlock new income streams through partner offers, brand activations, and monetized engagement.
Trusted by
What people are saying
Member feedback is overwhelmingly positive. After poor rewards experiences, we chose CrowdPlay for true engagement over traditional rewards. Their experts run it efficiently, cutting costs while maximizing engagement.
Zack Robinson
VP, Ticket Sales & Service, NJ Devils
The Rethink Loyalty platform is a game changer in loyalty. Delivering third-party funded loyalty and revenue share on all transactions, increasing customer engagement and spending.
Jon Gerardi
Partner Solutions, Fanatics
